About Us

5A Public Relations is a boutique brand strategy and communications agency with roots in New York and San Francisco. It launched in founder Kelsey Kyro’s apartment (Apt. 5A) on NYC’s Upper East Side in 2013, and Lani Free joined in 2014 to expand the reach to the West Coast. 5A works with innovative brands across industries including health + wellness, fitness, beauty, design, and retail.

5A is results-driven and detail-oriented. Our approach to PR centers on creativity and hard work, not just relationships and cookie-cutter programs. We specialize in message development, brand positioning, media relations, event planning, strategic partnerships, and collaborations. Our media relationships run wide and deep, and include editors, influencers, bloggers, and producers at almost every major outlet across the U.S. They expect us to work with the best of the best, and we deliver just that.